Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Focus. Discipline. Time. Sacrifice. Failure. Success. Qualities that make the ordinary extraordinary, which is why each design is treated independently, taking months from conception to production.
Cult Like Following
DITA has a cult like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world. If you wear a DITA frame and come across another person wearing DITA, there is an instant connection – a barrier breaking moment. The recognition may be through a nod, a wry smile, or a wink but it subtly acknowledges that you are both part of the same family.
It is a rare experience to generate such a unique connection. Wearing a dita frame makes you a category of one.
Craftsmanship is the cornerstone of DITA’s reputation for quality and innovation – that’s why our relationships with some of the world’s most highly regarded artisans have lasted not years, but decades.
DITA Lancier
DITA Lancier is engineered for those who demand exceptional performance without compromising on luxury. Developed by the renowned DITA design team, the Lancier collection combines advanced lens technology with precision craftsmanship, creating eyewear specifically designed for life on land, at sea and behind the wheel.
Inspired by the needs of modern adventurers, DITA Lancier sunglasses deliver outstanding optical clarity, superior comfort and sophisticated styling. Every frame is meticulously crafted to provide a premium visual experience across a range of environments.
